Callum Chapple, Fiona Cownie An Investigation into Viewers’ Trust in and Response Towards Disclosed Paid-for-Endorsements by YouTube Lifestyle Vloggers PDF
Tran Thi Huyen, Joyce Costello Quality versus Quantity: An Investigation into Electronic Word of Mouth’s Influence on Consumer Buying Intention PDF
Mia Jones, Jill Nash Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals PDF
Ellie Goodwin, Tauheed Ramjaun Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps PDF
Jessica Marple Examining the Strengths and Weaknesses of Netflix’s Business Model in the Context of the Post-Legacy Television Market PDF
Jasmine Hogben, Fiona Cownie Exploring Slacktivism; Does The Social Observability of Online Charity Participation Act as a Mediator of Future Behavioural Intentions? PDF
Sam Beecham, Mona Seyed Esfahani The Home of Football: How Globalisation has Impacted the English Football Team PDF