Journal of Promotional Communications

Focus and Scope

This is a scholarly open-access, peer-reviewed, online journal that publishes original research in the fields of media and communication and adjacent areas. Our aim is to encourage diverse perspectives and approaches to the media and communication and the work published here will draw on variety of disciplinary areas covering, but not exclusive to, Marketing, Advertising and PR theory as well as Consumer Culture and Behaviour, Communications, Media Studies, Sociology and Cultural Studies.

In particular, the Journal will welcome submissions from researchers whose works: 

1. Addresses empirical phenomena not generally serviced by mainstream research
2. Introduce and theorise new conceptual approaches
3. Introduce and apply novel methodological interventions
4. Are created in collaboration with undergraduate and postgraduate students
5. Are created in collaboration with stakeholders (e.g., communities, individuals who are part of a study)
6. Are created by on in collaboration with early career researchers

By focusing on underexplored areas in media and communication research, we strive to uncover alternative perspectives, providing a more inclusive and comprehensive understanding of the field.  We seek to be a catalyst for intellectual growth, fostering a vibrant scholarly community that engages in rigorous inquiry and encourages diverse methodological approaches. We embrace both qualitative and quantitative methodologies, as well as innovative mixed methods and critical theoretical frameworks, understanding that a multi-faceted approach is necessary to tackle the complexities of media and communication phenomena.

Copyright Notice

Authors who publish with this journal agree to the following terms:

1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.