Published: 2018-09-30
Foreword
Fiona Cownie
A critical assessment of the nature and role of gratitude in: MGM’s Las Vegas Loyalty programme ‘M life’
Sophia Carolina
An examination of the nature of service recovery within the airline industry and its impact on customer loyalty
James Harrison
An analysis of ASOS’s use of online relational strategies to generate customer engagement
Francesca Wright
An analysis of Liz Earle’s relational strategies and their impact on affective commitment and word-ofmouth communication
Issy Steer
An analysis of the nature and role of social influencer trustworthiness within the health and fitness sector and how it facilitates brand trust
Laura Dodd
An analysis of the affective commitment amongst John Lewis Partnership employees and the implications for word-of-mouth communication
Justin Baker
An analysis of the nature and role of reciprocity within the Nike x Basement Collective co-creation strategy
Isabella Constantine
An analysis of Trainline’s digital communications strategies and their impact on creating trustworthiness and trust amongst consumers
Chris Bowditch
An analysis of Disney Theme Parks’ relational approaches to developing consumer engagement and advocacy
Simrit Gill
An analysis of how social media influencers utilise trust-building strategies to create advocates
Megan Scott
