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Journal of Promotional Communications

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Published

2019-10-17

Issue

Vol. 7 No. 2 (2019): Special Issue on European Social Survey and Human Values Scale

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Articles

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Do Human values lead to feeling a sense of responsibility for Climate Change in the UK?

Cleanthis Georghiou

Madeleine Shutt

Joyce Costello

Abstract

A key debate in the media is whether individuals can make a difference in climate change and who is responsible to enact change. There are often arguments that people feel responsibility for the ongoing issue of climate change will be able to make micro changes which can positively influence the climate emergency. This feeling of responsibility can be a combination of factors such as personal beliefs, values, and social pressures. This study looks specifically at whether human values contribute to towards a feeling of responsibility. By understanding a populations feeling towards responsibility for climate change, non-profit organizations and lobbyist can better frame stakeholders concerns to policy makers and develop realistic policies to address the climate. Using data from the 2016 European Social Survey, we find evidence between different human values and feeling responsible forclimate change and one’s own beliefs.