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Journal of Promotional Communications

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Published

2019-05-30

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Vol. 7 No. 1 (2019): Special Issue on Cross Cultural Communication

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Articles

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Core intercultural conflict communication practices: Insights from diverse fields

Phillip Glenn

Emerson College, Boston

Abstract

A more interconnected world means more potential conflict marked by culturally grounded misunderstandings, meta-conflict over the rules of engagement, identity-based judgments, and challenges to existing power structures. Communication education devoted to core intercultural conflict communication practices represents one path for addressing these challenges. This paper provides a preliminary review of educational sources in diverse fields that address the core practices people can employ in managing intercultural conflict. These fields include intercultural communication competence, interpersonal communication competence, emotional intelligence, listening, conflict management and negotiation, and mediation and facilitation. From these streams, four core practices appear central to managing intercultural conflict. At the more specific, behavioral level, they include listening and assertion. At the strategic level, they include negotiating and facilitating. A fifth practice of adaptability provides the crucial element of ongoing learning. Important questions remain concerning the generalizability and evaluation of these practices. Nevertheless, they represent important subjects for university-level curricula in communication.  Keywords: intercultural, conflict, competence, listening, asserting, negotiation 

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