Journal of Promotional Communications

This is a scholarly open-access, peer-reviewed, online journal that publishes original research in the fields of media and communication and adjacent areas. By focusing on underexplored areas in media and communication research, we strive to uncover alternative perspectives, providing a more inclusive and comprehensive understanding of the field.  We seek to be a catalyst for intellectual growth, fostering a vibrant scholarly community that engages in rigorous inquiry and encourages diverse methodological approaches. We embrace both qualitative and quantitative methodologies, as well as innovative mixed methods and critical theoretical frameworks, understanding that a multi-faceted approach is necessary to tackle the complexities of media and communication phenomena.